A perfect illustration of how to sell property…

With Reading firmly established as ‘one of the
top six places to invest in the UK’, we were challenged
with marketing a development of 32 one & two bedroom apartments, just five minutes’ walk from the town centre.

Given no budget for CGIs and a less than photographic
environment, we opted for a stylised approach creating
vector illustrations of the building. The brand itself was
derived from its central location within Reading’s ‘square
mile’.

Targeted postcards, road-side signage, an unconventional marketing brochure and local advertising ensured this development stood out from the crowd and sold out in double-quick time.

“We use Voyage because our timescales are always too short and our sites are a hive of activity when construction is almost finished and marketing must begin. There are many conflicts and stresses at this stage. Voyage made our thinking easier because they came up with the answers when it came to design, marketing and promotion. This includes the 'funky' stuff, but no time is lost on the essentials. Our remit at Projection and The Hub was to give these busy central developments a strong site presence through impressive marketing. This covered everything from the advertising campaign to brochureware and the design and layout of the sales & marketing suite.”

Andrew - Osborne Securities

Without Voyage's hands-on approach, this would not have been done on time. When our suppliers couldn't meet timescales, Voyage found new contractors for us. The apartments sold in record time. Job done and the results speak for themselves. ”

Andrew - Osborne Securities