St Pancras International is the £800 million restoration and extension of this famous London station into the new home of Eurostar, opening in November 2007. It will feature a world-class brasserie, Europe’s longest champagne bar, a daily fresh farmers’ market as well as a host of quality retail – Europe’s destination station.
Challenges
Portray the station as a destination in its own right / Implement and manage roll-out of new brand
What we did
Produce a range of literature concentrating on the diversity of individuals the station would attract by depicting different characters who could be found at St Pancras under the campaign slogan of ‘Meet me at St Pancras’.
We are now working on sub-branding for the various retail zones.
“Thanks so much everyone for all your help getting everything ready for today's event. I know it was difficult working to such tight deadlines and just a tad stressful at times! But I'm pleased to say that the end result was worth it. I think we've executed a really strong and powerful campaign and all the work that we've done has been such high quality. So please pass on my thanks to your team who worked so hard on making it happen – I really appreciate it.”
Dominique - LCR
Pre-launch brochure including photography
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Retail guide
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Investors event brochure
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Hoarding
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