qwaterside

The successful sell-out of all Wave 1A apartments at a toe-in-the-water one day event back in September ‘06 was a clear signal that our client had reached the right target audience.  Despite initial masterplanning problems, the integrated campaign to launch this exciting residential quarter at an event this April ‘07 also exceeded their expectations and became a weekend sell-out. Our skill at creating a ‘Destination Brand’ that plays on the development’s unique selling point evokes the enigmatic qualities of living close to water, in a manner befitting the sophisticated and exacting standards of St James. Brand identity, launch advertising, design sales and marketing suite furnishings, fit-out and graphics, hoardings, signage, brochure and sales & marketing materials.

“And yet another striking brand you have creatively woven for us! It captures the unique buying points of the development perfectly – which has been key to our successful off-plan sales! Well done chaps – you always put your heart and soul into your work and keep me looking good!”

Michelle - St James Group