Not quite so shy & retiring…

Audley build and operate retirement villages in beautiful surroundings that ensure people keep their independence and get the most out of life.’
Our challenge was to define, revamp and reintroduce the Audley offering to its customers ensuring consistency, clarity and credibility in this emergent new market.

By rebranding from the logo upwards, we provided Audley with a visually striking, quietly confident platform from which to market themselves. Eight highly individual UK sites have been provided with distinctive sub-brands, each capturing the unique characteristics particular to their surroundings and heritage. New ‘tone of voice’ copywriting speaks directly to the client in a way that is comfortable, respectful and honest staying clear of the clichéd and patronising tone adopted by others. A fact greatly appreciated by our target audience and evidenced through our recent ad campaigns which has led to an uplift in reservations for properties.

The current redesign and build of Audley’s website and extensive marketing collateral means we can help Audley work towards that number one market spot, in an pioneering and increasingly competitive market.